When I joined FRP, one of my first big projects was leading a full brand refresh, an exciting opportunity to better reflect who we are as a business today, and where we’re headed.
A brand refresh isn’t just about updating a logo or launching a new website. It’s about revisiting what makes the business tick; our purpose, values, tone of voice, and the way we present ourselves to the world. It meant learning all about FRP’s history, understanding what the brand stands for (including the story behind the bird), and working out how to evolve that into something fresh, without losing what made it special.
We developed a clear brand strategy that shaped everything from messaging and digital presence to uniforms, collateral, and internal tools. From the updated website to our refreshed marketing materials, every element was designed to reflect the business we are today; innovative, reliable, customer-focused, and proud of our people.
But this refresh couldn’t have happened without the whole team. Every member of FRP played a part, sharing ideas, giving feedback, and helping roll out the new look and feel. At FRP, we don’t just talk about the brand, we live it. Everyone here is a brand ambassador, and that’s what made this work. A team that truly leads from within.
I’m proud to have worked on something that laid the foundations for the brand going forward, and even prouder to have done it with such a brilliant, passionate team.
